One Lunch-Hour | TAM×2×4 = A New Brand Chapter

This event specially invites Xin Jing, Partner and Creative Director of 2×4 Beijing, to share her unique insights and extensive experience in the field of brand design. Xin Jing will provide an in-depth analysis of Taikang Art Museum’s iconic logo, its unique Visual Identity Design System, and the visual design of the inaugural exhibition, “Intervention.”

Attending this session will not only unveil the stories behind the museum’s visual identity but also offer a fresh experience to engage with cutting-edge trends in design. Under Xin Jing’s leadership, the 2×4 team has created distinctive designs for top-tier brands like Prada and Nike. Her professional expertise is rooted in her solid academic background from the Central Academy of Fine Arts and her invaluable experience contributing to the visual design of the Beijing Olympics. This is an opportunity not to be missed—to understand how design and art intertwine with and enhance branding, all from the perspective of a seasoned designer.